Ovie (the guy with the $124 million contract) gets his hair cut for $14 at 'The Hair Cuttery'. The company found out about their famous client and quickly arranged the following ad campaign:
Ovechkin is fantastic. The more we hear about him the more we like him. Whether it's playing ball hockey with some kids or appearing on a bizarre Russian Game Show dressed as a shark:
It's not often you see a player with the most skill and personality in a league. All hail Alexander the Great!